A new vision for agriculture
momagri, movement for a world agricultural organization, is a think tank chaired by Christian Pèes.
It brings together, managers from the agricultural world and important people from external perspectives,
such as health, development, strategy and defense. Its objective is to promote regulation
of agricultural markets by creating new evaluation tools, such as economic models and indicators,
and by drawing up proposals for an agricultural and international food policy.
A look at the news

“Agriculture and agribusiness:
Will it be possible to initiate new activities tomorrow?”

June 3, 2013


The heading of the debate conducted during the Show “L’Agriculture des Terralies” held between May 24 and 26 in the Côtes d’Armor area of Brittany is indeed catchy… For in spite of sales of €160.9 billion in 2012––a 2.3 percent increase over 2011––the French Association of Agribusiness Industries (ANIA) said on April 16 that the French agribusiness sector is experiencing tough times. The industry lost close to 3,900 jobs in 2012, and 5,000 more will be at risk in the next few months. A total of 297 companies failed last year, i.e. 50 liquidations over the 2011 tally. To make matters worse, the purchasing power of French consumers declined by 0.9 percent, the first drop ever since 1984.

Since 2008, a price war is being waged between suppliers and large retailers, in a context of health crisis… The French agribusiness industry––the driving force of the country’s economy––has been especially hurt during the past few months. This state of affairs is as troublesome at the international level: Whereas France was still the leader for agribusiness exports only a few years ago, it has been replaced by Brazil as the world’s fourth largest exporter.

With their fates closely linked, agribusiness and agriculture are especially exposed to the structural hyper-volatility of commodity markets that has significantly weakened the situation. A situation all the more tense since some large retailers are commanding agribusiness executives to lower their prices. As a result, agribusiness and agriculture are subject to both the exogenous and endogenous risks of global markets, which are known for their unstable and unpredictable nature.

Today, the French agribusiness problems are raising strategic concerns, not only for France but for Europe as well. With this in mind, agriculture and food are playing an increasingly crucial role. At a time when the word “convergence” is being flaunted more than ever in the European Union and international organizations, a sustainable and competitive agribusiness sector backed by all stakeholders in the industry––farmers, processors and consumers––is now more than ever a key objective for political leaders.

And since the sector is especially sensitive to erratic agricultural prices, it seems fundamental that the ongoing CAP reform proposes regulatory mechanisms to protect the whole industry from price hyper-volatility. Yet, the reform looks much more like a lack of policy than a solution that can address the strategic issues of the 21st century.
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Paris, 18 December 2018